{"id":76418,"date":"2024-08-28T01:58:16","date_gmt":"2024-08-28T00:58:16","guid":{"rendered":"https:\/\/www.concord-express.de\/privacy-policy\/"},"modified":"2024-09-09T14:05:19","modified_gmt":"2024-09-09T13:05:19","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.concord-express.de\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_wp_text]<\/p>\n<h1>Privacy policy<\/h1>\n<h2 id=\"m716\">Preamble<\/h2>\n<p>  With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to as &#8220;data&#8221;) we process, for what purposes and to what extent.<br \/>\nThe privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as &#8220;online offer&#8221;).<br \/>\nThe terms used are not gender-specific.<br \/>\nStatus: September 5, 2024     <\/p>\n<h2>Table of contents<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"#m716\"><a href=\"#m716\">Preamble<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3\"><a href=\"#m3\">Person responsible<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#mOverview\"><a href=\"#mOverview\">Overview of processing<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m2427\"><a href=\"#m2427\">Relevant legal bases<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m27\"><a href=\"#m27\">Security measures<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m25\"><a href=\"#m25\">Transmission of personal data<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m24\"><a href=\"#m24\">International data transfers<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m12\"><a href=\"#m12\">General information on data storage and deletion<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m10\"><a href=\"#m10\">Rights of the data subjects<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m317\"><a href=\"#m317\">Business services<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m13\"><a href=\"#m13\">Business processes and procedures<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3575\"><a href=\"#m3575\">Providers and services used in the course of business activities<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m225\"><a href=\"#m225\">Provision of the online offer and web hosting<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m134\"><a href=\"#m134\">Use of cookies<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m182\"><a href=\"#m182\">Contact and request management<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m391\"><a href=\"#m391\">Communication via Messenger<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m2555\"><a href=\"#m2555\">Artificial intelligence (AI)<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m735\"><a href=\"#m735\">Video conferences, online meetings, webinars and screen sharing<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m29\"><a href=\"#m29\">Cloud services<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m263\"><a href=\"#m263\">Web analysis, monitoring and optimization<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m136\"><a href=\"#m136\">Presence in social networks (social media)<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m328\"><a href=\"#m328\">Plug-ins and embedded functions and content<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m723\"><a href=\"#m723\">Management, organization and support tools<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m1360\"><a href=\"#m1360\">Processing of data in the context of employment relationships<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m210\"><a href=\"#m210\">Application procedure<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m15\"><a href=\"#m15\">Change and update<\/a><\/a><\/li>\n<li><a class=\"index-link\" href=\"#m42\"><a href=\"#m42\">Definitions of terms<\/a><\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">Person responsible<\/h2>\n<p>  concord express GmbH &amp; Co KG Mozartstra\u00dfe 16 76761 R\u00fclzheim Persons authorized to represent the company: Markus B\u00f6\u00dfer, Manuel Kern E-mail address: dispo@concord-express.de Phone: +49 (0) 7272 \/ 70 000 &#8211; 21 Imprint: www.concord-express.de\/impressum\/  <\/p>\n<h2 id=\"mOverview\">Overview of processing<\/h2>\n<p>  The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.  <\/p>\n<h3>Types of data processed<\/h3>\n<ul>\n<li>Inventory data.<\/li>\n<li>Employee data.<\/li>\n<li>Payment data.<\/li>\n<li>Location data.<\/li>\n<li>Contact data.<\/li>\n<li>Content data.<\/li>\n<li>Contract data.<\/li>\n<li>Usage data.<\/li>\n<li>Meta, communication and process data.<\/li>\n<li>Social data.<\/li>\n<li>Applicant data.<\/li>\n<li>Image and\/or video recordings.<\/li>\n<li>Sound recordings.<\/li>\n<li>Log data.<\/li>\n<li>Performance and behavior data.<\/li>\n<li>Working time data.<\/li>\n<li>Creditworthiness data.<\/li>\n<li>Salary data.<\/li>\n<\/ul>\n<h3>Special categories of data<\/h3>\n<ul>\n<li>Health data.<\/li>\n<li>Religious or ideological beliefs.<\/li>\n<li>Trade union membership.<\/li>\n<\/ul>\n<h3>Categories of affected persons<\/h3>\n<ul>\n<li>Beneficiaries and clients.<\/li>\n<li>Employees.<\/li>\n<li>Interested parties.<\/li>\n<li>Communication partners.<\/li>\n<li>Users.<\/li>\n<li>Applicants.<\/li>\n<li>Business and contractual partners.<\/li>\n<li>Persons depicted.<\/li>\n<li>Third parties.<\/li>\n<\/ul>\n<h3>Purposes of the processing<\/h3>\n<ul>\n<li>Provision of contractual services and fulfillment of contractual obligations.<\/li>\n<li>Communication.<\/li>\n<li>Security measures.<\/li>\n<li>Direct marketing.<\/li>\n<li>Reach measurement.<\/li>\n<li>tracking.<\/li>\n<li>Office and organizational procedures.<\/li>\n<li>Conversion measurement.<\/li>\n<li>Target group formation.<\/li>\n<li>Organizational and administrative procedures.<\/li>\n<li>Application procedures.<\/li>\n<li>Feedback.<\/li>\n<li>Marketing.<\/li>\n<li>Profiles with user-related information.<\/li>\n<li>Provision of our online services and user-friendliness.<\/li>\n<li>Assessment of creditworthiness and credit standing.<\/li>\n<li>Establishment and implementation of employment relationships.<\/li>\n<li>Information technology infrastructure.<\/li>\n<li>Financial and payment management.<\/li>\n<li>Public relations.<\/li>\n<li>Sales promotion.<\/li>\n<li>Business processes and business management procedures.<\/li>\n<li>Artificial intelligence (AI).<\/li>\n<\/ul>\n<h2 id=\"m2427\">Relevant legal bases<\/h2>\n<p><strong>Relevant legal bases under the GDPR: <\/strong>Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data.<br \/>\nPlease note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile.<br \/>\nShould more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.    <\/p>\n<ul>\n<li><strong>Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR)<\/strong> &#8211; The data subject has given their consent to the processing of their personal data for one or more specific purposes.<\/li>\n<li><strong>Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR)<\/strong> &#8211; Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.<\/li>\n<li><strong>Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR)<\/strong> &#8211; Processing is necessary for compliance with a legal obligation to which the controller is subject.<\/li>\n<li><strong>Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR)<\/strong> &#8211; processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.<\/li>\n<li><strong>Application procedure as a pre-contractual or contractual relationship (Art. 6 para. 1 sentence 1 lit. b) GDPR)<\/strong> &#8211; Insofar as special categories of personal data within the meaning of Art. 9 para.<br \/>\n1 GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants in order to enable the controller or the data subject to exercise their rights under labor law and social security and social protection law and to fulfill their obligations in this regard, their processing is carried out in accordance with Art. 9 para.<br \/>\n2 lit.<br \/>\nb. GDPR, in the case of the protection of vital interests of applicants or other persons acc.<br \/>\nArt. 9 para.<br \/>\n2 lit.<br \/>\nc. GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee&#8217;s ability to work, for medical diagnosis, care or treatment in the health or social sector or for the management of health or social systems and services in accordance with Art. 9 (2) (c) GDPR.<br \/>\nArt. 9 para.<br \/>\n2 lit.<br \/>\nh. GDPR.<br \/>\nIn the case of communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 para.<br \/>\n2 lit.<br \/>\na. GDPR.            <\/li>\n<li><strong>Processing of special categories of personal data relating to health care, employment and social security (Art. 9 para. 2 lit. h) GDPR)<\/strong> &#8211; Processing is necessary for the purposes of preventive or occupational medicine, for the assessment of the working capacity of the employee, for medical diagnosis, the provision of health or social care or treatment or for the management of health or social care systems and services on the basis of Union or Member State law or on the basis of a contract with a health professional<strong>.<\/strong> <\/li>\n<\/ul>\n<p><strong>National data protection regulations in Germany: <\/strong>In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany.<br \/>\nThese include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act &#8211; BDSG).<br \/>\nIn particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling.<br \/>\nThe data protection laws of the individual federal states may also apply.     <\/p>\n<h2 id=\"m27\">Security measures<\/h2>\n<p>  We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.<br \/>\nThe measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding availability and separation of the data.<br \/>\nFurthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats.<br \/>\nFurthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.<br \/>\nSecuring online connections using TLS\/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS\/SSL encryption technology.<br \/>\nSecure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet.<br \/>\nThese technologies encrypt the information transmitted between the website or app and the user&#8217;s browser (or between two servers), protecting the data from unauthorized access.<br \/>\nTLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards.<br \/>\nIf a website is secured by an SSL\/TLS certificate, this is signaled by the display of HTTPS in the URL.<br \/>\nThis serves as an indicator to users that their data is being transmitted securely and encrypted.           <\/p>\n<h2 id=\"m25\">Transmission of personal data<\/h2>\n<p>  As part of our processing of personal data, it may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them.<br \/>\nThe recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website.<br \/>\nIn such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.<br \/>\nData transfer within the group of companies: Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to it.<br \/>\nThis data transfer takes place on the basis of our legitimate business and commercial interests.<br \/>\nThis includes, for example, improving business processes, ensuring efficient and effective internal communication, optimizing the use of our human and technological resources and enabling us to make informed business decisions.<br \/>\nIn certain cases, the transfer of data may also be necessary in order to fulfill our contractual obligations, or it may be based on the consent of the data subject or legal permission.        <\/p>\n<h2 id=\"m24\">International data transfers<\/h2>\n<p>  Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data will only be transferred if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), express consent or in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will inform you of the basis for third country transfers with the individual providers from the third country, whereby the adequacy decisions take precedence. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission:<br \/>\n<a href=\"https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de\" target=\"_blank\" rel=\"noopener\">https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de.<\/a> EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called &#8220;Data Privacy Framework&#8221; (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure as part of the adequacy decision of 10.07.2023.<br \/>\nThe list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at <a href=\"https:\/\/www.dataprivacyframework.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dataprivacyframework.gov\/<\/a>.<br \/>\nAs part of the data protection information, we will inform you which service providers we use are certified under the Data Privacy Framework.     <\/p>\n<h2 id=\"m12\">General information on data storage and deletion<\/h2>\n<p>  We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing.<br \/>\nThis applies to cases in which the original purpose of processing no longer applies or the data is no longer required.<br \/>\nThere are exceptions to this rule if legal obligations or special interests require longer storage or archiving of the data.<br \/>\nIn particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.<br \/>\nOur data protection information contains additional information on the retention and deletion of data that applies specifically to certain processing operations.<br \/>\nIf there is more than one indication of the retention period or deletion period for a date, the longest period shall always apply.<br \/>\nIf a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred.<br \/>\nIn the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the date on which the termination or other termination of the legal relationship takes effect.<br \/>\nWe only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.          <strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Retention and deletion of data: <\/strong>The following general time limits apply to retention and archiving under German law:\n<ul>\n<li>10 years &#8211; Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents, accounting documents and invoices required for their understanding (\u00a7 147 para. 3 in conjunction with para. 1 no. 1, 4 and 4a AO, \u00a7 14b para. 1 UStG, \u00a7 257 para. 1 no. 1 and 4, para. 4 HGB).<\/li>\n<li>6 years &#8211; Other business documents: commercial or business letters received, reproductions of commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. Hourly wage slips, company accounting sheets, calculation documents, price markings, but also payroll accounting documents, insofar as they are not already accounting documents and cash register strips (\u00a7 147 para. 3 in conjunction with para. 1 no. 2, 3, 5 AO, \u00a7 257 para. 1 no. 2 and 3, para. 4 HGB).<\/li>\n<li>3 years &#8211; Data required to consider potential warranty and compensation claims or similar contractual claims and rights and to process related inquiries based on past business experience and standard industry practices will be stored for the duration of the regular statutory limitation period of three years (\u00a7\u00a7 195, 199 BGB).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"m10\">Rights of the data subjects<\/h2>\n<p>  Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:  <\/p>\n<ul>\n<li><strong>Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 para.<br \/>\n1 lit.<br \/>\ne or f GDPR; this also applies to profiling based on these provisions.<br \/>\nIf the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.   <\/strong><\/li>\n<li><strong>Right to withdraw consent:<\/strong> You have the right to withdraw your consent at any time.<\/li>\n<li><strong>Right of access:<\/strong> You have the right to obtain confirmation as to whether or not personal data concerning you is being processed and to obtain information about this data and further information and a copy of the data in accordance with the legal requirements.<\/li>\n<li><strong>Right to rectification:<\/strong> In accordance with the statutory provisions, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.<\/li>\n<li><strong>Right to erasure and restriction of processing:<\/strong> In accordance with the statutory provisions, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.<\/li>\n<li><strong>Right to data portability:<\/strong> You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.<\/li>\n<li><strong>Complaint to a supervisory authority:<\/strong> In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.<\/li>\n<\/ul>\n<h2 id=\"m317\">Business services<\/h2>\n<p>  We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as &#8220;contractual partners&#8221;), in the context of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractual), for example to respond to inquiries.<br \/>\nWe use this data to fulfill our contractual obligations.<br \/>\nThese include, in particular, the obligations to provide the agreed services, any updating obligations and remedies in the event of warranty and other service disruptions.<br \/>\nIn addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization.<br \/>\nWe also process the data on the basis of our legitimate interests both in the proper and efficient management of our business and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities).<br \/>\nWithin the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations.<br \/>\nContractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this privacy policy.<br \/>\nWe inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or personally.<br \/>\nWe delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally ten years).<br \/>\nWe delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.           <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).<\/li>\n<li><strong>Data subjects:<\/strong> Service recipients and clients; interested parties. Business and contractual partners.<\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and fulfilment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Logistics services: <\/strong>We process the data of our customers and clients (uniformly referred to as &#8220;customers&#8221;) for the planning, execution and invoicing of transportation and logistics services.<br \/>\nThe required information is marked as such when the order is placed and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations.<br \/>\nInsofar as we receive access to information from end customers, employees or other persons, we process this in accordance with legal and contractual requirements;    <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<\/ul>\n<h2 id=\"m13\">Business processes and procedures<\/h2>\n<p>  Personal data of service recipients and clients &#8211; including customers, clients or, in special cases, clients, patients or business partners as well as other third parties &#8211; are processed within the scope of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships.<br \/>\nThis data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.<br \/>\nThe data collected is used to fulfill contractual obligations and efficiently design operational processes.<br \/>\nThis includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies and the guarantee of internal accounting and financial processes.<br \/>\nIn addition, the data supports the protection of the rights of the controller and promotes administrative tasks and the organization of the company.<br \/>\nPersonal data may be passed on to third parties if this is necessary to fulfill the stated purposes or legal obligations.<br \/>\nThe data will be deleted after expiry of statutory retention periods or if the purpose of the processing no longer applies.<br \/>\nThis also includes data that must be stored for a longer period of time due to tax and legal obligations to provide evidence.         <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>  Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions and the information relating to them, such as information on authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, IP addresses, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses and page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times); creditworthiness data (e.g. credit score received, estimated probability of default, risk classification based on this, historical payment behavior).<br \/>\nEmployee data (information on employees and other persons in an employment relationship). <\/li>\n<li><strong>Data subjects:<\/strong> Service recipients and clients; interested parties; communication partners; business and contractual partners; third parties; users (e.g. website visitors, users of online services).<br \/>\nEmployees (e.g. employees, applicants, temporary staff and other employees). <\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and fulfilment of contractual obligations; office and organizational procedures; business processes and business management procedures; communication; marketing; sales promotion; public relations; assessment of creditworthiness and credit standing; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<br \/>\nLegal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR).    <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Contact management and maintenance: <\/strong>Procedures required to organize, maintain and secure contact information (e.g. setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restoring contact data, training employees in the effective use of contact management software, regularly reviewing communication history and adapting contact strategies); <span class=\"\"><strong>Legal bases:<\/strong> Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>General payment transactions: <\/strong>Procedures required for the execution of payment transactions, the monitoring of bank accounts and the control of payment flows (e.g. creation and verification of transfers, processing of direct debits, checking of account statements, monitoring of incoming and outgoing payments, return debit management, account reconciliation, cash management); <span class=\"\"><strong>legal bases:<\/strong> Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>Accounting, accounts payable, accounts receivable: <\/strong>Procedures required for recording, processing and controlling business transactions in the area of accounts payable and accounts receivable (e.g. creating and checking incoming and outgoing invoices, monitoring and managing open items, carrying out payment transactions, processing dunning procedures, reconciling accounts in the context of receivables and payables, accounts payable and accounts receivable);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Financial accounting and taxes: <\/strong>Procedures required for the recording, administration and control of financially relevant business transactions as well as for the calculation, reporting and payment of taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning procedures, account reconciliation, tax advice, preparation and submission of tax returns, processing of taxes);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Sales: <\/strong>Procedures required for the planning, implementation and control of measures for the marketing and sale of products or services (e.g. customer acquisition, offer preparation and tracking, order processing, customer advice and support, sales promotion, product training, sales controlling and analysis, management of sales channels); <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>Marketing, advertising and sales promotion: <\/strong>Procedures required in the context of marketing, advertising and sales promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management and cost control); <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>Economic analyses and market research: <\/strong>The available data on business transactions, contracts, inquiries, etc. are analyzed for business purposes and to identify market trends, the wishes of contractual partners and users.<br \/>\nThe group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller&#8217;s online offering.<br \/>\nThe analyses are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics).<br \/>\nIf available, profiles of registered users and their details of services used are taken into account.<br \/>\nThe analyses are used exclusively by the controller and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values.<br \/>\nIn addition, the privacy of the users is taken into account; the data is pseudonymized as far as possible for analysis purposes and, if feasible, processed anonymously (e.g. as aggregated data); <span class=\"\"><strong>legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>     <\/li>\n<li><strong>Public relations: <\/strong>Procedures required in the context of public relations (e.g. development and implementation of communication strategies, planning and implementation of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organization of press conferences and public events, crisis communication, creation of content for social media and company websites, management of corporate branding); <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<\/ul>\n<h2 id=\"m3575\">Providers and services used in the course of business activities<\/h2>\n<p>  As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (&#8220;services&#8221; for short) in compliance with legal requirements.<br \/>\nTheir use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.   <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).<br \/>\nContract data (e.g. subject matter of the contract, term, customer category). <\/li>\n<li><strong>Persons concerned:<\/strong> Service recipients and clients; interested parties.<br \/>\nBusiness and contractual partners. <\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and fulfilment of contractual obligations; office and organizational procedures.<br \/>\nBusiness processes and business management procedures. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m225\">Provision of the online offer and web hosting<\/h2>\n<p>  We process users&#8217; data in order to provide them with our online services.<br \/>\nFor this purpose, we process the user&#8217;s IP address, which is necessary to transmit the content and functions of our online services to the user&#8217;s browser or end device.   <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); metadata, communication data and process data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times).<br \/>\nContent data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation). <\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures. Provision of contractual services and fulfillment of contractual obligations.<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Provision of online offer on rented storage space: <\/strong>For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called &#8220;web host&#8221;); <span class=\"\"><strong>legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>Collection of access data and log files: <\/strong>Access to our online offering is logged in the form of so-called &#8220;server log files&#8221;.<br \/>\nThe server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user&#8217;s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.<br \/>\nThe server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; <span class=\"\"><strong>legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). <\/span><strong>Deletion of data:<\/strong> Log file information is stored for a maximum of 30 days and then deleted or anonymized.<br \/>\nData whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.   <\/li>\n<li><strong>E-mail dispatch and hosting: <\/strong>The web hosting services we use also include the dispatch, receipt and storage of e-mails.<br \/>\nFor these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed.<br \/>\nThe aforementioned data may also be processed for the purpose of detecting SPAM.<br \/>\nPlease note that e-mails on the Internet are generally not sent in encrypted form.<br \/>\nAs a rule, emails are encrypted in transit, but not on the servers from which they are sent and received (unless an end-to-end encryption method is used).<br \/>\nWe can therefore assume no responsibility for the transmission path of the emails between the sender and receipt on our server; <span class=\"\"><strong>legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>     <\/li>\n<li><strong>1&amp;1 IONOS: <\/strong>Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and\/or computing capacities); <strong>Service provider:<\/strong> 1&amp;1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.ionos.de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.ionos.de\/terms-gtc\/terms-privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de\/terms-gtc\/terms-privacy.<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/www.ionos.de\/hilfe\/datenschutz\/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo\/auftragsverarbeitung\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de\/hilfe\/datenschutz\/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo\/auftragsverarbeitung\/.<\/a><\/li>\n<\/ul>\n<h2 id=\"m134\">Use of cookies<\/h2>\n<p>  Cookies are small text files or other storage notes that store information on end devices and read it from them.<br \/>\nFor example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offering.<br \/>\nCookies can also be used for various purposes, for example to ensure the functionality, security and convenience of online services and to analyze visitor flows. <strong>Notes on consent: <\/strong>We use cookies in accordance with the statutory provisions.<br \/>\nWe therefore obtain prior consent from users, unless this is not required by law.<br \/>\nIn particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering).<br \/>\nThe revocable consent is clearly communicated to you and contains information on the respective use of cookies. <strong>Information on the legal basis under data protection law: <\/strong>The legal basis under data protection law on which we process users&#8217; personal data using cookies depends on whether we ask for their consent.<br \/>\nIf users accept, the legal basis for processing their data is their declared consent.<br \/>\nOtherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and the improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations.<br \/>\nWe will explain the purposes for which we use cookies in the course of this privacy policy or as part of our consent and processing procedures. <strong>Storage duration: <\/strong>With regard to the storage duration, a distinction is made between the following types of cookies          <\/p>\n<ul>\n<li><strong>Temporary cookies (also: session cookies):<\/strong> Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).<\/li>\n<li><strong>Permanent cookies:<\/strong> Permanent cookies remain stored even after the end device is closed.<br \/>\nFor example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again.<br \/>\nThe user data collected with the help of cookies can also be used to measure reach.<br \/>\nIf we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that they may be stored for up to two years.   <\/li>\n<\/ul>\n<p><strong>General information on revocation and objection (opt-out): <\/strong>Users can revoke the consents they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services).<\/li>\n<li class=\"\"><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Processing of cookie data on the basis of consent: <\/strong>We use a consent management solution in which user consent is obtained for the use of cookies or for the procedures and providers mentioned in the consent management solution.<br \/>\nThis procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users&#8217; end devices.<br \/>\nAs part of this procedure, user consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure.<br \/>\nUsers also have the option of managing and revoking their consent.<br \/>\nThe declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements.<br \/>\nThe storage takes place on the server side and\/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device.<br \/>\nIf no specific information on the providers of consent management services is available, the following general information applies: Consent is stored for up to two years.<br \/>\nA pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and\/or service providers) and information on the browser, the system and the end device used; <span class=\"\"><strong>legal basis:<\/strong> consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).<\/span>       <\/li>\n<li><strong>BorlabsCookie: <\/strong>Consent management: Process for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users&#8217; end devices and their processing; <strong>Service provider:<\/strong> Execution on servers and\/or computers under its own responsibility under data protection law; <strong>Website:<\/strong> <a href=\"https:\/\/de.borlabs.io\/borlabs-cookie\/\" target=\"_blank\" rel=\"noopener\">https:\/\/de.borlabs.io\/borlabs-cookie\/.<\/a> <strong>Further information:<\/strong> An individual user ID, language and types of consent and the time of their submission are stored on the server and in the cookie on the user&#8217;s device.<\/li>\n<\/ul>\n<h2 id=\"m182\">Contact and request management<\/h2>\n<p>  When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the data of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<br \/>\nMeta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). <\/li>\n<li><strong>Affected persons:<\/strong> Communication partner.<\/li>\n<li><strong>Purposes of processing:<\/strong> Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form).<br \/>\nProvision of our online services and user-friendliness. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<br \/>\nContract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Contact form: <\/strong>When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective request.<br \/>\nThis generally includes details such as name, contact information and any other information that is provided to us and is required for appropriate processing.<br \/>\nWe use this data exclusively for the stated purpose of establishing contact and communication; <span class=\"\"><strong>legal basis:<\/strong> contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>  <\/li>\n<\/ul>\n<h2 id=\"m391\">Communication via Messenger<\/h2>\n<p>  We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, encryption, the use of communication metadata and your options to object.<br \/>\nYou can also contact us by alternative means, e.g. by telephone or email.<br \/>\nPlease use the contact options provided to you or the contact options provided within our online offering.<br \/>\nIn the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end.<br \/>\nThis means that the content of the messages cannot be viewed, not even by the messenger providers themselves.<br \/>\nYou should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted.<br \/>\nHowever, we would also like to point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us and that technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is also processed. <strong>Notes on legal bases: <\/strong> If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent.<br \/>\nOtherwise, if we do not ask for consent and you contact us, for example, on your own initiative, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via Messenger.<br \/>\nWe would also like to point out that we will not transmit the contact data provided to us to the messengers for the first time without your consent. <strong>Revocation, objection and deletion:<\/strong> You can revoke your consent at any time and object to communication with us via Messenger at any time.<br \/>\nIn the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention obligations. <strong>Reservation of reference to other communication channels:<\/strong> To ensure your security, we ask for your understanding that we may not be able to answer inquiries via Messenger for certain reasons.<br \/>\nThis applies to situations in which, for example, contract details need to be treated with particular confidentiality or a reply via Messenger does not meet the formal requirements.<br \/>\nIn these cases, we recommend that you use more suitable communication channels.             <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<br \/>\nMeta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). <\/li>\n<li><strong>Affected persons:<\/strong> Communication partner.<\/li>\n<li><strong>Purposes of processing:<\/strong> Communication.<br \/>\nDirect marketing (e.g. by e-mail or post). <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Consent (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\na) GDPR); contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR).<br \/>\nLegitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).       <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram: <\/strong>Sending messages via the social network Instagram; <strong>Service provider:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com.<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/.<\/a><\/li>\n<li><strong>Facebook Messenger: <\/strong>Send and receive text messages, make voice and video calls, create group chats, share files and media, transmit location information, synchronize contacts, encrypt messages; <strong>Service provider:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<li><strong>WhatsApp: <\/strong>Text messages, voice and video calls, sending images, videos and documents, group chat function, end-to-end encryption for increased security; <strong>Service provider:<\/strong> WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.whatsapp.com\/;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.whatsapp.com\/legal\" target=\"_blank\" rel=\"noopener\">https:\/\/www.whatsapp.com\/legal.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<\/ul>\n<h2 id=\"m2555\">Artificial intelligence (AI)<\/h2>\n<p>  We use artificial intelligence (AI), whereby personal data is processed.<br \/>\nThe specific purposes and our interest in using AI are set out below.<br \/>\nIn accordance with the term &#8220;AI system&#8221; as defined in Article 3 No. 1 of the AI Regulation, we understand AI to mean a machine-based system that is designed to operate autonomously to varying degrees, can be adaptable after its introduction and produces results such as predictions, content, recommendations or decisions from the input received, which can influence physical or virtual environments.<br \/>\nOur AI systems are deployed in strict compliance with legal requirements.<br \/>\nThese include both specific regulations for artificial intelligence and data protection requirements.<br \/>\nIn particular, we adhere to the principles of legality, transparency, fairness, human control, purpose limitation, data minimization, integrity and confidentiality.<br \/>\nWe ensure that the processing of personal data always takes place on a legal basis.<br \/>\nThis can be either the consent of the data subjects or legal permission.<br \/>\nWhen using external AI systems, we carefully select their providers (hereinafter &#8220;AI providers&#8221;).<br \/>\nIn accordance with our legal obligations, we ensure that the AI providers comply with the applicable provisions.<br \/>\nWe also observe the obligations incumbent on us when using or operating the purchased AI services.<br \/>\nThe processing of personal data by us and the AI providers takes place exclusively on the basis of consent or legal authorization.<br \/>\nWe attach particular importance to transparency, fairness and the preservation of human control over AI-supported decision-making processes.<br \/>\nWe implement appropriate and robust technical and organizational measures to protect the processed data.<br \/>\nThese ensure the integrity and confidentiality of the processed data and minimize potential risks.<br \/>\nBy regularly reviewing AI providers and their services, we ensure ongoing compliance with current legal and ethical standards.                 <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services). Third parties.<\/li>\n<li><strong>Purposes of processing:<\/strong> Artificial intelligence (AI).<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;<\/li>\n<li class=\"\"><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>DeepL: <\/strong>Translation of texts into different languages and provision of synonyms and context examples.<br \/>\nSupport for the correction and improvement of texts in different languages; <strong>Service provider:<\/strong> DeepL SE, Maarweg 165, 50825 Cologne, Germany; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.deepl.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.deepl.com;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.deepl.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.deepl.com\/de\/privacy.<\/a> <strong>Data processing agreement:<\/strong> Provided by the service provider. <\/li>\n<\/ul>\n<h2 id=\"m735\">Video conferences, online meetings, webinars and screen sharing<\/h2>\n<p>  We use platforms and applications of other providers (hereinafter referred to as &#8220;conference platforms&#8221;) for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as &#8220;conference&#8221;).<br \/>\nWhen selecting the conference platforms and their services, we observe the legal requirements. <strong>Data processed by conference platforms:<\/strong> In the context of participation in a conference, the conference platforms process the personal data of the participants listed below.<br \/>\nThe scope of the processing depends on which data is required in the context of a specific conference (e.g. specification of access data or clear names) and which optional information is provided by the participants.<br \/>\nIn addition to processing for the purpose of holding the conference, the conference platforms may also process participants&#8217; data for security purposes or service optimization.<br \/>\nThe processed data includes personal data (first name, surname), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position\/function, the IP address of the Internet access, information on the participants&#8217; end devices, their operating system, the browser and its technical and language settings, information on the content of communication processes, i.e. entries in chats and audio and video data, as well as the use of other available functions (e.g. surveys).<br \/>\nThe content of communications is encrypted to the extent technically provided by the conference providers.<br \/>\nIf the participants are registered as users with the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider. <strong>Logging and recordings:<\/strong> If text entries, participation results (e.g. from surveys) and video or audio recordings are logged, this will be transparently communicated to participants in advance and they will be asked for consent where necessary. <strong>Data protection measures for participants:<\/strong> Please note the details of how the conference platforms process your data in their data protection notices and select the optimum security and data protection settings for you in the conference platform settings.<br \/>\nPlease also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and, where technically possible, using the function to make the background unrecognizable).<br \/>\nLinks to the conference rooms and access data may not be passed on to unauthorized third parties. <strong>Notes on legal bases:<\/strong> If, in addition to the conference platforms, we also process users&#8217; data and ask users for their consent to use the conference platforms or certain functions (e.g. consent to the recording of conferences), the legal basis for processing is this consent.<br \/>\nFurthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing of conference results, etc.).<br \/>\nOtherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.            <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and\/or video recordings (e.g. photographs or video recordings of a person); sound recordings.<br \/>\nLog data (e.g. log files relating to logins or the retrieval of data or access times). <\/li>\n<li><strong>Data subjects:<\/strong> Communication partners; users (e.g. website visitors, users of online services).<br \/>\nDepicted persons. <\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and fulfillment of contractual obligations; communication.<br \/>\nOffice and organizational procedures. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Microsoft Teams: <\/strong>Audio and video conferencing, chat, file sharing, integration with Office 365 applications, real-time collaboration on documents, calendar functions, task management, screen sharing, optional recording; <strong>Service provider:<\/strong> Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.microsoft.com\/de-de\/microsoft-teams\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/microsoft-teams\/;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement,<\/a> Security information: <a href=\"https:\/\/www.microsoft.com\/de-de\/trustcenter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/trustcenter.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<li><strong>TeamViewer: <\/strong>Conferencing and communication software; <strong>Service provider:<\/strong> TeamViewer GmbH, Jahnstr.<br \/>\n30, 73037 G\u00f6ppingen, Germany; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.teamviewer.com\/de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.teamviewer.com\/de\/.<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.teamviewer.com\/de\/legal\/privacy-and-cookies\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.teamviewer.com\/de\/legal\/privacy-and-cookies\/.<\/a> <\/li>\n<li><strong>Zoom: <\/strong>Video conferencing, online meetings, webinars, screen sharing, optional recording of meetings, chat function, integration with calendars and other apps; <strong>Service provider:<\/strong> Zoom Video Communications, Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/zoom.us\" target=\"_blank\" rel=\"noopener\">https:\/\/zoom.us;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/explore.zoom.us\/de\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/explore.zoom.us\/de\/privacy\/;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/explore.zoom.us\/docs\/doc\/Zoom_GLOBAL_DPA.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/explore.zoom.us\/docs\/doc\/Zoom_GLOBAL_DPA.pdf.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<\/ul>\n<h2 id=\"m29\">Cloud services<\/h2>\n<p>  We use software services accessible via the Internet and running on the servers of their providers (so-called &#8220;cloud services&#8221;, also referred to as &#8220;software as a service&#8221;) for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).<br \/>\nIn this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in this privacy policy.<br \/>\nThis data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content.<br \/>\nThe cloud service providers also process usage data and metadata that they use for security purposes and to optimize their services.<br \/>\nIf we use the cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on users&#8217; devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).      <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).<br \/>\nUsage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). <\/li>\n<li><strong>Affected persons:<\/strong> Interested parties; communication partners.<br \/>\nBusiness and contractual partners. <\/li>\n<li><strong>Purposes of processing:<\/strong> Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Dropbox: <\/strong>Cloud storage service; <strong>Service provider:<\/strong> Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.dropbox.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dropbox.com\/de;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.dropbox.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dropbox.com\/privacy;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/assets.dropbox.com\/documents\/en\/legal\/dfb-data-processing-agreement.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/assets.dropbox.com\/documents\/en\/legal\/dfb-data-processing-agreement.pdf.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<li><strong>Google Cloud Services: <\/strong>Cloud infrastructure services and cloud-based application software; <strong>Service provider:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson&#8217;s Quay, Dublin 2, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/cloud.google.com\/terms\/data-processing-addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/data-processing-addendum;<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF). <strong>Further information:<\/strong> <a href=\"https:\/\/cloud.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/privacy.<\/a><\/li>\n<li><strong>Microsoft cloud services: <\/strong>cloud storage, cloud infrastructure services and cloud-based application software; <strong>Service provider:<\/strong> Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/microsoft.com\/de-de\" target=\"_blank\" rel=\"noopener\">https:\/\/microsoft.com\/de-de;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement,<\/a> Security information: <a href=\"https:\/\/www.microsoft.com\/de-de\/trustcenter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/trustcenter;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<\/ul>\n<h2 id=\"m263\">Web analysis, monitoring and optimization<\/h2>\n<p>  Web analysis (also referred to as &#8220;reach measurement&#8221;) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values.<br \/>\nWith the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used, or invite visitors to reuse them.<br \/>\nIt also enables us to understand which areas require optimization.<br \/>\nIn addition to web analysis, we may also use test procedures, for example to test and optimize different versions of our online offering or its components.<br \/>\nUnless otherwise stated below, profiles, i.e. data summarized for a usage process, may be created for these purposes and information may be stored in a browser or end device and then read out.<br \/>\nThe information collected includes, in particular, websites visited and the elements used there as well as technical information such as the browser used, the computer system used and information on usage times.<br \/>\nIf users have consented to the collection of their location data from us or from the providers of the services we use, location data may also be processed.<br \/>\nIn addition, the IP addresses of users are stored.<br \/>\nHowever, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users.<br \/>\nIn general, no clear user data (such as e-mail addresses or names) is stored in the context of web analysis, A\/B testing and optimization, but pseudonyms.<br \/>\nThis means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.<br \/>\nNotes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent.<br \/>\nOtherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services).<br \/>\nIn this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.               <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<br \/>\nMeta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). <\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of Processing:<\/strong> Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Tracking (e.g. profiling based on interests and behavior, use of cookies); Conversion tracking (Measurement of the effectiveness of marketing activities); Custom Audiences; Marketing.<br \/>\nProvision of our online services and user-friendliness. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<br \/>\nStorage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users&#8217; devices for a period of two years). <\/li>\n<li><strong>Security measures:<\/strong> IP masking (pseudonymization of the IP address).<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).<br \/>\nLegitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>1&amp;1 IONOS WebAnalytics: <\/strong>Reach measurement and web analysis; <strong>Service provider:<\/strong> 1&amp;1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; <span class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.ionos.de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.ionos.de\/terms-gtc\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de\/terms-gtc\/datenschutzerklaerung\/;<\/a> <strong>Data processing agreement:<\/strong> <a href=\"https:\/\/www.ionos.de\/hilfe\/datenschutz\/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo\/auftragsverarbeitung\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ionos.de\/hilfe\/datenschutz\/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo\/auftragsverarbeitung\/;<\/a> <strong>Further information:<\/strong> The data is collected either by a pixel or by a log file, without the use of cookies; the IP address of the visitors is transmitted when a page request is sent, anonymized directly after transmission and processed further without personal reference.<br \/>\nThe data is processed on the basis of an order processing contract. <\/li>\n<li><strong>Google Analytics: <\/strong>We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number.<br \/>\nThis identification number does not contain any unique data, such as names or e-mail addresses.<br \/>\nIt is used to assign analysis information to an end device in order to recognize which content users have called up within one or more usage processes, which search terms they have used, which they have called up again or which they have interacted with our online offering.<br \/>\nThe time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.<br \/>\nPseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used.<br \/>\nGoogle Analytics does not log or store individual IP addresses for EU users.<br \/>\nHowever, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: City (and the city&#8217;s inferred latitude and longitude), Continent, Country, Region, Subcontinent (and ID-based counterparts).<br \/>\nFor EU traffic, IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted.<br \/>\nThey are not logged, are not accessible and are not used for other purposes.<br \/>\nWhen Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing;<br \/>\n<strong>Service provider:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;            <span class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR);  <\/span><strong>Website:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:<\/a>\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/;<br \/>\n<strong>Security measures:<\/strong> IP masking (pseudonymization of the IP address);<br \/>\n<strong>Privacy policy:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:<\/a>\/\/policies.google.com\/privacy;<br \/>\n<strong>Data processing agreement:<\/strong> <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/;<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF); <strong>Opt-out option:<\/strong> Opt-out plug-in: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Settings for the display of advertisements: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:<\/a>\/\/myadcenter.google.com\/personalizationoff.<br \/>\n<strong>Further information:<\/strong> <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a> (types of processing and processed data).    <\/li>\n<li><strong>Google Tag Manager: <\/strong>We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally via a user interface.<br \/>\nTags are small code elements on our website that are used to record and analyze visitor activity.<br \/>\nThis technology helps us to improve our website and the content offered on it.<br \/>\nGoogle Tag Manager itself does not create any user profiles, does not store any cookies with user profiles and does not carry out any independent analyses.<br \/>\nIts function is limited to simplifying the integration and management of tools and services that we use on our website and making them more efficient.<br \/>\nNevertheless, when using the Google Tag Manager, the IP address of the user is transmitted to Google, which is necessary for technical reasons in order to implement the services we use.<br \/>\nCookies may also be set in the process.<br \/>\nHowever, this data processing only takes place if services are integrated via the Tag Manager.<br \/>\nFor more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; <strong>service provider:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> <strong>Data processing agreement:<\/strong><a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).        <\/li>\n<\/ul>\n<h2 id=\"m136\">Presence in social networks (social media)<\/h2>\n<p>  We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.<br \/>\nWe would like to point out that user data may be processed outside the European Union.<br \/>\nThis may result in risks for users because, for example, it could make it more difficult to enforce user rights.<br \/>\nFurthermore, user data within social networks is generally processed for market research and advertising purposes.<br \/>\nFor example, user profiles can be created based on user behavior and the resulting interests of users.<br \/>\nThe latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users.<br \/>\nCookies are therefore generally stored on the user&#8217;s computer, in which the user&#8217;s usage behavior and interests are stored.<br \/>\nIn addition, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).<br \/>\nFor a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.<br \/>\nIn the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers.<br \/>\nOnly the latter have access to the user data and can take appropriate measures and provide information directly.<br \/>\nIf you still need help, you can contact us.             <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).<br \/>\nUsage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). <\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of processing:<\/strong> Communication; feedback (e.g. collecting feedback via online form).<br \/>\nPublic relations. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram: <\/strong>Social network that allows you to share photos and videos, comment on and favorite posts, send messages, subscribe to profiles and pages; <strong>Service provider:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).<\/li>\n<li><strong>Facebook pages: <\/strong>Profiles within the Facebook social network &#8211; We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (known as a &#8220;fan page&#8221;).<br \/>\nThis data includes information about the types of content users view or interact with, or the actions they take (see under &#8220;Things you and others do and provide&#8221; in the Facebook Data Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/)<\/a>, as well as information about the devices used by users (e.g. IP addresses, operating system).<br \/>\ne.g. IP addresses, operating system, browser type, language settings, cookie data; see under &#8220;Device information&#8221; in the Facebook Data Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/)<\/a>.<br \/>\nAs explained in the Facebook Data Policy under &#8220;How do we use this information?&#8221;, Facebook also collects and uses information to provide analytics services, known as &#8220;Page Insights&#8221;, for page operators to help them understand how people interact with their pages and the content associated with them.<br \/>\nWe have concluded a special agreement with Facebook (&#8220;Information on Page Insights&#8221;, <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum)<\/a>, which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook).<br \/>\nThe rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.<br \/>\nFurther information can be found in the &#8220;Information on Page Insights&#8221;<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">(https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data)<\/a>.<br \/>\nThe joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU.<br \/>\nThe further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of data to the parent company Meta Platforms, Inc.<br \/>\nin the USA; <strong>service provider:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF).         <\/li>\n<\/ul>\n<h2 id=\"m328\">Plug-ins and embedded functions and content<\/h2>\n<p>  We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as &#8220;third-party providers&#8221;).<br \/>\nThese may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as &#8220;content&#8221;).<br \/>\nThe integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address.<br \/>\nThe IP address is therefore required to display this content or function.<br \/>\nWe endeavor to only use content whose respective providers only use the IP address to deliver the content.<br \/>\nThird-party providers may also use so-called pixel tags (invisible graphics, also known as &#8220;web beacons&#8221;) for statistical or marketing purposes.<br \/>\nPixel tags can be used to analyze information such as visitor traffic on the pages of this website.<br \/>\nThe pseudonymous information may also be stored in cookies on the user&#8217;s device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, but may also be linked to such information from other sources. <strong>Notes on legal bases:<\/strong> If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission.<br \/>\nOtherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services).<br \/>\nIn this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.           <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).<br \/>\nLocation data (information on the geographical position of a device or person). <\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g. website visitors, users of online services).<\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of our online offer and user-friendliness.<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<br \/>\nStorage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users&#8217; devices for a period of two years). <\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).<br \/>\nLegitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Fonts (provision on own server): <\/strong>Provision of font files for the purpose of a user-friendly presentation of our online offer; <strong>Service provider:<\/strong> The Google Fonts are hosted on our server, no data is transmitted to Google; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span><\/li>\n<li><strong>Google Maps: <\/strong>We integrate the maps of the &#8220;Google Maps&#8221; service of the provider Google.<br \/>\nThe processed data may include, in particular, IP addresses and user location data; <strong>Service provider:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson&#8217;s Quay, Dublin 2, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/mapsplatform.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mapsplatform.google.com\/;<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy.<\/a> <strong>Basis for third country transfers:<\/strong> Data Privacy Framework (DPF). <\/li>\n<\/ul>\n<h2 id=\"m723\">Management, organization and support tools<\/h2>\n<p>  We use services, platforms and software from other providers (hereinafter referred to as &#8220;third-party providers&#8221;) for the purposes of organizing, managing, planning and providing our services.<br \/>\nWhen selecting third-party providers and their services, we observe the legal requirements.<br \/>\nIn this context, personal data may be processed and stored on the servers of the third-party providers.<br \/>\nThis may affect various data that we process in accordance with this privacy policy.<br \/>\nThis data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content.<br \/>\nIf users are referred to third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes.<br \/>\nWe therefore ask you to observe the data protection notices of the respective third-party providers.        <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<br \/>\nMeta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). <\/li>\n<li><strong>Affected persons:<\/strong> Communication partners.<br \/>\nUsers (e.g. website visitors, users of online services). <\/li>\n<li><strong>Purposes of processing:<\/strong> communication; provision of contractual services and fulfillment of contractual obligations.<br \/>\nOffice and organizational procedures. <\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>WeTransfer: <\/strong>Transfer of files via the internet; <strong>Service provider:<\/strong> WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, Netherlands; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/wetransfer.com\" target=\"_blank\" rel=\"noopener\">https:\/\/wetransfer.com.<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/wetransfer.com\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/wetransfer.com\/legal\/privacy.<\/a><\/li>\n<\/ul>\n<h2 id=\"m1360\">Processing of data in the context of employment relationships<\/h2>\n<p>  In the context of employment relationships, personal data is processed with the aim of effectively managing the establishment, implementation and termination of such relationships.<br \/>\nThis data processing supports various operational and administrative functions that are necessary for the management of employee relationships.<br \/>\nThe data processing covers various aspects ranging from contract initiation to contract termination.<br \/>\nThis includes the organization and administration of daily working hours, the administration of access rights and authorizations as well as the handling of personnel development measures and employee appraisals.<br \/>\nProcessing is also used for payroll accounting and the administration of wage and salary payments, which are critical aspects of contract performance.<br \/>\nIn addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or collecting performance data to evaluate and optimize operational processes.<br \/>\nData processing also includes the disclosure of employee data as part of external communication and publication processes, where this is necessary for operational or legal purposes.<br \/>\nThe processing of this data always takes place in compliance with the applicable legal framework, whereby the aim is always to create and maintain a fair and efficient working environment.<br \/>\nThis also includes taking into account the data protection of the employees concerned, the anonymization or deletion of data after the purpose of processing has been fulfilled or in accordance with statutory retention periods.          <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong>  Employee data (information on employees and other persons in an employment relationship); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as information relating to them, such as content data (e.g. textual or visual messages and contributions and the information relating to them, such as details of authorship or time of creation); social data (data subject to social confidentiality and processed, for example, by social insurance providers, social welfare providers or pension authorities); log data (e.g. log files relating to logins or the retrieval of data or access times); performance and behavioral data (e.g. aspects of performance and behavior). e.g. performance and behavioral aspects such as performance evaluations, feedback from superiors, training participation, compliance with company guidelines, self-assessments and behavioral assessments); working time data (e.g. start of working hours, end of working hours, actual working hours, target working hours, break times, overtime, vacation days, special leave days, sick days, absences, home office days, business trips); salary data (e.g. basic salary, bonus payments, bonuses, premiums). basic salary, bonus payments, premiums, tax class information, supplements for night work\/overtime, tax deductions, social security contributions, net amount paid out); image and\/or video recordings (e.g. photographs or video recordings of a person); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).<br \/>\nMeta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). <\/li>\n<li><strong>Special categories of personal data:<\/strong> Health data; Religious or philosophical beliefs.<br \/>\nTrade union membership. <\/li>\n<li><strong>Affected persons:<\/strong> Employees (e.g. salaried employees, applicants, temporary staff and other employees).<\/li>\n<li><strong>Purposes of processing:<\/strong> Establishment and implementation of employment relationships (processing of employee data in the context of the establishment and implementation of employment relationships); business processes and business management procedures; provision of contractual services and fulfillment of contractual obligations; public relations; security measures.<br \/>\nOffice and organizational procedures. <\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR); Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nc) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Processing of special categories of personal data relating to health, professional and social security (Art. 9 para. 2 lit. h) GDPR).<br \/>\nConsent (Art. 6 para. 1 sentence 1 lit. a) GDPR).       <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Working time recording: <\/strong>Procedures for recording employees&#8217; working times include both manual and automated methods, such as the use of time clocks, time recording software or mobile apps.<br \/>\nThis involves activities such as entering clock-in and clock-out times, break times, overtime and absences.<br \/>\nChecking and validating the recorded working times includes comparing them with shift schedules, checking absences and approving overtime by supervisors.<br \/>\nReports and analyses are created on the basis of the recorded working hours in order to provide time sheets, overtime reports and absence statistics for management and the HR department; <span class=\"\"><strong>legal basis:<\/strong> performance of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>   <\/li>\n<li><strong>Authorization management: <\/strong>Procedures required in the definition, administration and control of access rights and user roles within a system or organization (e.g. creation of authorization profiles, role and access-based control, review and approval of access requests, regular review of access rights, tracking and auditing of user activities, creation of security policies and procedures);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Special categories of personal data: <\/strong>Special categories of personal data are processed in the context of the employment relationship or to fulfill legal obligations.<br \/>\nThe special categories of personal data processed include data relating to the health, trade union membership or religious affiliation of employees.<br \/>\nThis data may be passed on to health insurance companies, for example, or processed to assess employees&#8217; ability to work or for occupational health management or for information provided to the tax office;    <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Sources of the processed data: <\/strong>Personal data obtained as part of the employee&#8217;s application and\/or employment relationship is processed.<br \/>\nIn addition, if required by law, personal data is collected from other sources.<br \/>\nThese may be tax authorities for tax-relevant information, the respective health insurance company for information on incapacity for work, third parties such as employment agencies or publicly accessible sources such as professional social networks in the context of application procedures; <span class=\"\"><strong>legal bases:<\/strong> Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>  <\/li>\n<li><strong>Purposes of data processing: <\/strong>The personal data of employees are processed primarily for the establishment, implementation and termination of the employment relationship.<br \/>\nIn addition, the processing of this data is necessary to fulfill legal obligations in the area of tax and social security law.<br \/>\nIn addition to these primary purposes, employee data is also used to comply with regulatory and supervisory requirements, to optimize electronic data processing processes and to compile internal or cross-company data, possibly including statistical data.<br \/>\nFurthermore, employee data may be processed for the assertion of legal claims and for defense in legal disputes;     <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Transfer of employee data to third countries: <\/strong>The transfer of employee data to third countries, i.e. countries outside the European Union (EU) and the European Economic Area (EEA), only takes place if this is necessary for the fulfillment of the employment relationship, is required by law or if employees have given their consent.<br \/>\nEmployees will be informed separately about the details, if required by law; <span class=\"\"><strong>legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span> <\/li>\n<li><strong>Transmission of employee data: <\/strong>Employee data is only processed internally by those departments that require it to fulfill operational, contractual and legal obligations.<br \/>\nData is only passed on to external recipients if this is required by law or if the employees concerned have given their consent.<br \/>\nPossible scenarios for this may be requests for information from authorities or in the case of capital formation benefits.<br \/>\nFurthermore, the controller may forward personal data to other recipients if this is necessary to fulfill its contractual and legal obligations as an employer.<br \/>\nThese recipients may include<br \/>\n(a) banks<br \/>\nb) Health insurance funds, pension insurance providers, pension providers and other social insurance providers<br \/>\nc) Authorities, courts (e.g. tax authorities, labor courts, other supervisory authorities as part of the fulfillment of reporting and information obligations)<br \/>\nd) Tax and legal advisors<br \/>\ne) Third-party debtors in the event of wage and salary garnishment<br \/>\nf) Other bodies to which legally binding declarations must be made.<br \/>\nIn addition, data may be passed on to third parties if this is necessary for communication with business partners, suppliers or other service providers.<br \/>\nExamples of this are details in the sender area of emails or letterhead and the creation of profiles on external platforms; <span class=\"\"><strong>legal bases:<\/strong> contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).<\/span>            <\/li>\n<li><strong>Business trips and travel expense accounting: <\/strong>Procedures required for the planning, execution and accounting of business trips (e.g. booking of trips, organization of accommodation and means of transport, administration of travel expense advances, submission and checking of travel expense reports, control and accounting of expenses incurred, compliance with travel guidelines, handling of travel expense management);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to health, work and social security (Art. 9 para. 2 lit. h) GDPR).      <\/span><\/li>\n<li><strong>Payroll accounting and payroll accounting: <\/strong>Procedures required for the calculation, payment and documentation of wages, salaries and other remuneration of employees (e.g. recording working hours, calculating deductions and bonuses, paying taxes and social security contributions, preparing wage and salary statements, managing payroll accounts, reporting to the tax office and social security institutions);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR).      <\/span><\/li>\n<li><strong>Deletion of employee data: <\/strong>Employee data is deleted in accordance with German law if it is not required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or due to the interests of the employer.<br \/>\nThe following retention and archiving obligations are observed:   <\/p>\n<ul>\n<li>General personnel documents &#8211; General personnel documents (such as employment contract, reference letter, supplementary agreements) are kept for up to three years after termination of the employment relationship (Section 195 BGB). Tax-relevant documents &#8211; Tax-relevant documents in the personnel file are kept for six years (\u00a7 147 AO, \u00a7 257 HGB). Information on wages and hours worked &#8211; Information on wages and hours worked for (accident) insured persons with proof of wages is kept for five years (\u00a7 165 I 1, IV 2 SGB VII).<\/li>\n<li>Salary lists including lists for special payments &#8211; Salary lists including lists for special payments, if an accounting document is available, are kept for ten years (\u00a7 147 AO, \u00a7 257 HGB).<\/li>\n<li>Payroll lists for interim, final and special payments &#8211; Payroll lists for interim, final and special payments are kept for six years (\u00a7 147 AO, \u00a7 257 HGB).<\/li>\n<li>Employee insurance documents &#8211; Employee insurance documents, if accounting documents are available, are kept for ten years (\u00a7 147 AO, \u00a7 257 HGB).<\/li>\n<li>Contribution statements to social insurance institutions &#8211; Contribution statements to social insurance institutions are kept for ten years (\u00a7 165 SGB VII). Wage accounts &#8211; Wage accounts are kept for six years (\u00a7 41 I 9 EStG).<\/li>\n<li>Applicant data &#8211; Retained for a maximum of six months from receipt of rejection.<\/li>\n<li>Working time records (for more than 8 hours on working days) &#8211; Are kept for two years (\u00a7 16 II Working Hours Act (ArbZG)).<\/li>\n<li>Application documents (after online job advertisement) &#8211; Are kept for three to a maximum of six months after receipt of the rejection (\u00a7 26<\/li>\n<li>Federal Data Protection Act (BDSG) new version, \u00a7 15 IV General Equal Treatment Act (AGG)).<\/li>\n<li>Certificates of incapacity for work (AU) &#8211; Retained for up to five years (Section 6 I of the Equalization of Expenses Act (AAG)).<\/li>\n<li>Documents relating to company pension schemes &#8211; Retained for 30 years (Section 18a of the Act on the Improvement of Company Pension Schemes (BetrAVG)).<\/li>\n<li>Employee sickness data &#8211; Retained for twelve months after the start of the illness if the absences do not exceed six weeks in a year.<\/li>\n<li>Maternity protection documents &#8211; Are kept for two years (\u00a7 27 para. 5 MuSchG).<\/li>\n<\/ul>\n<p><span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to health, professional and social security (Art. 9 para. 2 lit. h) GDPR).      <\/span><\/li>\n<li><strong>Personnel file management: <\/strong>Procedures required for organizing, updating and managing employee data and documents (e.g. recording personnel master data, storing employment contracts, references and certificates, updating data in the event of changes, compiling documents for employee appraisals, archiving personnel files, complying with data protection regulations);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to health, work and social security (Art. 9 para. 2 lit. h) GDPR).      <\/span><\/li>\n<li><strong>Personnel development, performance evaluation and employee appraisals: <\/strong>Procedures required in the area of promoting and developing employees and assessing their performance and in the context of employee appraisals (e.g. needs analysis for further training, planning and implementation of training measures, preparation of performance evaluations, implementation of target agreement and feedback discussions, career planning and talent management, succession planning);  <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to health, work and social security (Art. 9 para. 2 lit. h) GDPR).      <\/span><\/li>\n<li><strong>Obligation to provide data: <\/strong>The controller shall inform employees that the provision of their data is required.<br \/>\nThis is generally the case if the data is required for the establishment and performance of the employment relationship or if its collection is required by law.<br \/>\nIt may also be necessary to provide data if employees assert claims or if employees are entitled to claims.<br \/>\nThe implementation of these measures or fulfillment of benefits is dependent on the provision of this data (for example, the provision of data for the purpose of receiving wages);     <span class=\"\"><strong>Legal basis:<\/strong> Contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\nb) GDPR), Legal obligation (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nc) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<li><strong>Publication and disclosure of employee data: <\/strong>Employee data is only published or disclosed to third parties if this is necessary for the performance of work tasks in accordance with the employment contract.<br \/>\nThis applies, for example, if employees are named as contact persons in correspondence, on the website or in public registers following consultation or an agreed job description, or if the area of responsibility includes representative functions.<br \/>\nThis may also be the case if a presentation or communication with the public takes place as part of the performance of duties, such as photographs taken as part of public relations work.<br \/>\nOtherwise, employees&#8217; data will only be published with their consent or on the basis of the employer&#8217;s legitimate interests, for example in the case of stage or group photos taken as part of a public event;     <span class=\"\"><strong>Legal basis:<\/strong> Consent (Art.<br \/>\n6 para.<br \/>\n1 sentence 1 lit.<br \/>\na) GDPR), contract fulfillment and pre-contractual inquiries (Art.<br \/>\n6 para.<br \/>\n1 p. 1 lit.<br \/>\nb) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).      <\/span><\/li>\n<\/ul>\n<h2 id=\"m210\">Application procedure<\/h2>\n<p>  The application process requires applicants to provide us with the data necessary for their assessment and selection.<br \/>\nThe information required can be found in the job description or, in the case of online forms, in the details provided there.<br \/>\nIn principle, the required information includes personal details such as name, address, contact details and proof of the qualifications required for the position.<br \/>\nOn request, we will be happy to provide additional information on what details are required.<br \/>\nIf available, applicants are welcome to submit their applications via our online form, which is encrypted using state-of-the-art technology.<br \/>\nAlternatively, it is also possible to send us applications by e-mail.<br \/>\nHowever, we would like to point out that e-mails sent via the Internet are generally not encrypted.<br \/>\nAlthough e-mails are generally encrypted in transit, this is not done on the servers from which they are sent and received.<br \/>\nTherefore, we cannot accept any responsibility for the security of the application during transmission between the sender and our server.<br \/>\nFor the purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements.<br \/>\nApplicants are welcome to contact us about how to submit their application or send us their application by post.            <strong>Processing of special categories of data:<\/strong>  Insofar as special categories of personal data (Art. 9 para. 1 GDPR, e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants or communicated by them as part of the application procedure, their processing is carried out so that the controller or the data subject can exercise the rights arising from labor law and social security and social protection law and fulfill his or her obligations in this regard. In the case of the protection of vital interests of applicants or other persons or for the purposes of preventive health care or occupational medicine, for the assessment of the employee&#8217;s fitness for work, for medical diagnosis, for the provision of health or social care or treatment or for the management of health or social care systems and services.<br \/>\n<strong>Deletion of data:<\/strong> The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application.<br \/>\nOtherwise, if the application for a job offer is unsuccessful, the applicant&#8217;s data will be deleted.<br \/>\nApplicants&#8217; data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.<br \/>\nSubject to a justified withdrawal by the applicant, the deletion will take place after a period of six months at the latest, so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the regulations on equal treatment of applicants.<br \/>\nInvoices for any reimbursement of travel expenses are archived in accordance with tax regulations. <strong>Inclusion in an applicant pool:<\/strong> Inclusion in an applicant pool, if offered, is based on consent.<br \/>\nApplicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the ongoing application process and that they can revoke their consent at any time for the future.        <\/p>\n<ul class=\"m-elements\">\n<li><strong>Processed data types:<\/strong> inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).<br \/>\nApplicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, CV, certificates and other personal or qualification information provided by applicants with regard to a specific position or voluntarily). <\/li>\n<li><strong>Persons concerned:<\/strong> Applicants.<\/li>\n<li><strong>Purposes of processing:<\/strong> Application procedure (justification and possible subsequent implementation and possible subsequent termination of the employment relationship).<\/li>\n<li><strong>Storage and deletion:<\/strong> Deletion in accordance with the information in the section &#8220;General information on data storage and deletion&#8221;.<\/li>\n<li class=\"\"><strong>Legal basis:<\/strong> Application procedure as a pre-contractual or contractual relationship (Art. 6 para. 1 sentence 1 lit. b) GDPR).<br \/>\nLegitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Further information on processing operations, procedures and services:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Monster: <\/strong>Services in connection with employee acquisition\/recruitment (search for employees, communication, application process, contract negotiations); <strong>Service provider:<\/strong> Monster Worldwide Deutschland GmbH, Ludwig-Erhard-Stra\u00dfe 14, 65760 Eschborn, Germany; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.monster.de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.monster.de.<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.monster.de\/datenschutz\/datenschutz\/home.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.monster.de\/datenschutz\/datenschutz\/home.aspx.<\/a><\/li>\n<li><strong>Indeed: <\/strong>Services in connection with employee acquisition\/recruitment (search for employees, communication, application process, contract negotiations); <strong>Service provider:<\/strong> Indeed Ireland Operations Limited, 124 St. Stephen&#8217;s Green, Dublin 2, Ireland; <span class=\"\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/indeed.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/indeed.com\/.<\/a> <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/de.indeed.com\/legal?hl=de#privacypolicy\" target=\"_blank\" rel=\"noopener\">https:\/\/de.indeed.com\/legal?hl=de#privacypolicy.<\/a><\/li>\n<\/ul>\n<h2 id=\"m15\">Change and update<\/h2>\n<p>  We ask you to inform yourself regularly about the content of our privacy policy.<br \/>\nWe will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary.<br \/>\nWe will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.<br \/>\nIf we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.     <\/p>\n<h2 id=\"m42\">Definitions of terms<\/h2>\n<p>  This section provides you with an overview of the terms used in this privacy policy.<br \/>\nInsofar as the terms are defined by law, their legal definitions apply.<br \/>\nThe following explanations, on the other hand, are primarily intended to aid understanding.    <\/p>\n<ul class=\"glossary\">\n<li><strong>Employees:<\/strong> Employees are defined as persons who are in an employment relationship, whether as staff, employees or in similar positions.<br \/>\nAn employment relationship is a legal relationship between an employer and an employee that is defined by an employment contract or agreement.<br \/>\nIt involves the employer&#8217;s obligation to pay remuneration to the employee while the employee performs work.<br \/>\nThe employment relationship comprises various phases, including the establishment, in which the employment contract is concluded, the performance, in which the employee performs his or her work activities, and the termination, when the employment relationship ends, whether by notice, termination agreement or otherwise.<br \/>\nEmployee data is all information relating to these persons and in the context of their employment.<br \/>\nThis includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, vacation entitlements, health data and performance appraisals.     <\/li>\n<li><strong>Inventory data:<\/strong> Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments.<br \/>\nThis data may include personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs).<br \/>\nInventory data forms the basis for any formal interaction between people and services, facilities or systems by enabling clear assignment and communication.  <\/li>\n<li><strong>Content data:<\/strong> Content data includes information generated in the course of creating, editing and publishing content of all kinds.<br \/>\nThis category of data can include text, images, videos, audio files and other multimedia content published on various platforms and media.<br \/>\nContent data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates  <\/li>\n<li><strong>Contact details:<\/strong> Contact data is essential information that enables communication with individuals or organizations.<br \/>\nIt includes telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers. <\/li>\n<li><strong>Conversion measurement:<\/strong> Conversion measurement (also known as &#8220;visit action evaluation&#8221;) is a process that can be used to determine the effectiveness of marketing measures.<br \/>\nFor this purpose, a cookie is usually stored on the user&#8217;s device within the websites on which the marketing measures take place and then retrieved again on the target website.<br \/>\nFor example, this allows us to track whether the ads we placed on other websites were successful.  <\/li>\n<li><strong>Artificial intelligence (AI):<\/strong> The purpose of processing data using artificial intelligence (AI) includes the automated analysis and processing of user data in order to recognize patterns, make predictions and improve the efficiency and quality of our services.<br \/>\nThis includes the collection, cleansing and structuring of data, the training and application of AI models as well as the continuous review and optimization of the results and is carried out exclusively with the consent of the users or on the basis of legal permission. <\/li>\n<li><strong>Performance and behavioral data:<\/strong> Performance and behavioral data refers to information related to how individuals perform tasks or behave in a particular context, such as an educational, work or social environment.<br \/>\nThis data can include metrics such as productivity, efficiency, quality of work, attendance and compliance with policies or procedures.<br \/>\nBehavioral data could include interactions with colleagues, communication styles, decision-making processes and reactions to different situations.<br \/>\nThese types of data are often used for performance evaluations, training and development, and decision making within organizations.   <\/li>\n<li><strong>Meta, communication and procedural data:<\/strong> Meta, communication and procedural data are categories that contain information about the way in which data is processed, transmitted and managed.<br \/>\nMeta data, also known as data about data, includes information that describes the context, origin and structure of other data.<br \/>\nIt can include information on file size, creation date, the author of a document and change histories.<br \/>\nCommunication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths.<br \/>\nProcedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.    <\/li>\n<li><strong>Usage data:<\/strong> Usage data refers to information that captures how users interact with digital products, services or platforms.<br \/>\nThis data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages and which paths they navigate through an application.<br \/>\nUsage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data.<br \/>\nIt is particularly valuable for analysing user behaviour, optimizing user experiences, personalizing content and improving products or services.<br \/>\nIn addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings    <\/li>\n<li><strong>Personal data:<\/strong> &#8220;Personal data&#8221; means any information relating to an identified or identifiable natural person (hereinafter referred to as &#8220;data subject&#8221;); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.<\/li>\n<li><strong>Profiles with user-related information:<\/strong> The processing of &#8220;profiles with user-related information&#8221;, or &#8220;profiles&#8221; for short, includes any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location).<br \/>\nCookies and web beacons are often used for profiling purposes. <\/li>\n<li><strong>Log data:<\/strong> Log data is information about events or activities that have been logged on a system or network.<br \/>\nThis data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system.<br \/>\nLog data is often used to analyze system problems, for security monitoring or to create performance reports.  <\/li>\n<li>Reach <strong>measurement:<\/strong> Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content.<br \/>\nWith the help of reach analysis, operators of online offers can, for example, recognize at what time users visit their websites and what content they are interested in.<br \/>\nThis enables them to better adapt the content of their websites to the needs of their visitors, for example.<br \/>\nPseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.   <\/li>\n<li><strong>Location data:<\/strong> Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination.<br \/>\nLocation data is used to indicate the geographically determinable position on earth at which the respective device is located.<br \/>\nLocation data can be used, for example, to display map functions or other location-dependent information.  <\/li>\n<li><strong>Tracking:<\/strong> The term &#8220;tracking&#8221; is used when the behavior of users can be tracked across several online offers.<br \/>\nAs a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling).<br \/>\nThis information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.  <\/li>\n<li><strong>Controller:<\/strong> The &#8220;controller&#8221; is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/li>\n<li><strong>Processing:<\/strong> &#8220;Processing&#8221; means any operation or set of operations which is performed on personal data, whether or not by automated means.<br \/>\nThe term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or deletion. <\/li>\n<li><strong>Contract data:<\/strong> Contract data is specific information that relates to the formalization of an agreement between two or more parties.<br \/>\nIt documents the conditions under which services or products are provided, exchanged or sold.<br \/>\nThis category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement.<br \/>\nContract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special terms or clauses.<br \/>\nThey serve as the legal basis for the relationship between the parties and are crucial for the clarification of rights and obligations, the enforcement of claims and the resolution of disputes.    <\/li>\n<li><strong>Payment data:<\/strong> Payment data includes all information needed to process payment transactions between buyers and sellers.<br \/>\nThis data is crucial for e-commerce, online banking and any other form of financial transaction.<br \/>\nIt includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers and billing information.<br \/>\nPayment data can also include information about payment status, chargebacks, authorizations and fees.   <\/li>\n<li><strong>Target group formation:<\/strong> Custom audiences are defined when target groups are determined for advertising purposes, e.g. the display of advertisements.<br \/>\nFor example, based on a user&#8217;s interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which they viewed the products.<br \/>\nIn turn, &#8220;lookalike audiences&#8221; (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created.<br \/>\nCookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.   <\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_wp_text] Privacy policy Preamble With the following privacy policy, we would like to inform you about what types of your 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